Your strategist and creative director in one guidebook
Internal marketing teams and external agency partners need a north star to create inspiring and consistent communications. LaunchPad is a wise investment utilizing all the knowledge we collected creating the Story Sets. Packaged together, your brand can come to life more efficiently (i.e.: less hours!).
What's inside
The complete set including information on how to use in various communication
Background on how and why Story Sets were created so teams have a deeper perspective
Target personas describing their challenges and motivations, so marketing resonates
Outlines quantitative and qualitative marketing goals to help judge work for efficacy
A prioritized list of audience-preferred product attributes so messaging remains focused
