Your strategist and creative director in one guidebook
Internal marketing teams and external agency partners need a north star to create inspiring and consistent communications. LaunchPad distills the knowledge we’ve collected into an actionable guide, so marketing teams stay on message and make the brand come to life more efficiently.
What's inside
The complete set including information on how to use in various communication
Background on how and why Story Sets were created so teams have a deeper perspective
Target personas describing their challenges and motivations, so marketing resonates
Outlines quantitative and qualitative marketing goals to help judge work for efficacy
A prioritized list of audience-preferred product attributes so messaging remains focused
