Story Sets

Chapters organized to convince all your stakeholders

All clients have unique communication challenges, but they all share one: How do we persuade a committee of decision-makers without sounding like the Tower of Babel? Story Sets are a group of narratives your team can use to maintain a consistent brand voice while satisfying different audience needs. They are deliberately designed to hold attention and persuade.

Mission Story

Describes how your mission is aligned with your audiences’ mission.

User Experience Story

Describes how workflow and treatment change when your product is adopted.

Patient Story

Describes the impact on patients’ quality of care and quality of life.

Economic Story

Describes how value-of-care and the buyer’s business improves.

Opportunity Story

Describes how your product’s potential makes it a worthy investment.

It’s not the art of storytelling. It’s the science of persuasion.

Story Sets are structured to accommodate how the brain prefers to process information. Unlike the typical dense list of facts that causes cognitive overload, Story Sets transport your audience into a world where they are the heroes accomplishing their mission with your innovation. We place your evidence and features into narratives that help the brain imagine instead of working overtime to makes sense of data. You have a captivated audience that’s listening to, and living in, your story.

Your audience is the hero.

You are the guide showing the way.

The building blocks we deploy to create the plot:

Situation

Establish their reality.

Tension

Describe the friction.

Trigger

Realization the status quo is unacceptable.

Shift

Introduce change (you).

Result

Show improvement.

Value

Sum up the impact.

Your teams get a headstart and stay on message

Story Sets are delivered in ready-to-use formats, so your teams spend less time preparing communications. They become more confident messengers knowing the content is strategic, and everyone is on the same page.

Your AI gets smarter

Story Sets can be used to train AI to know your story, so it helps create consistent communications with vetted messaging and tone of voice.

Let’s get your story straight.

We’re ready to help write your story so your audience works less hearing it, and your teams work less telling.

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